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Nad's
Nad's is an Australian trademark of internationally-sold waxing hair removal products, although chemical depilatory, skin-care and other products are also sold under the name. The brand is also responsible for (Nad's Laser Clinic ) with six locations across Sydney, Australia.
==Background and history==
Nad's was developed and founded in 1992 by Australian businesswoman Sue Ismiel. The original product is a tub of natural, green-coloured gel consisting of honey, molasses, sugar and lemon juice. Inspiration for the product came from her daughter's desire to remove the hair from her arms.〔 A "concept" used by her mother and grandmother was "improved" by Ismiel herself, in order to reduce the pain of the waxing process on her daughter.〔 The product took twelve months to develop.〔 Ismiel notified her colleagues at her employment of the result, in which "people wanted me () to bring it in for them to take unwanted hair from their eyebrows and upper lips -- and everybody loved it".〔
The process of developing the gel was completed in a large pot, later to be undertaken in Ismiel's garage which she made into a factory.〔 She received her own stall at a market in Flemington, New South Wales, and soon got stalls in local shopping centres throughout Australia. The product's commercial success came from an investment in a television advertising campaign, in which a call centre was developed to take the orders of the product.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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